产品活动申请的范文 第1篇
商场入口等明显处设立活动须知;活动期间播音室滚动播出活动内容;3月4日和7日晚报各刊登1/2版套红广告。店内参加活动商品pop特别注明。
Promotional activities are only because shops engage in activities to promote their reputation to attract attention, but this is also a very attractive means!
When the night came, I still hesitated in the dormitory because I was going to study in the study room for a while, but I was hesitant in my heart. However, it was at this time that my classmate called and he told us at the entrance of the school. In the promotion of drinks, you can buy five bottles of Jiaduobao for a penny. But at this time, I was not tempted, because the other people in the dormitory didn't seem to care. Everyone was still the same as usual, it seemed that they just thought it was fake.
But the moment the roommate came back, we knew that this thing was true, and the roommate had already taken the things back, maybe because everyone saw someone succeeded, maybe because everyone really had nothing to do, and after a while everyone I'm all ready to check it out. After all, there are bargains, so why not check it out!
And at this time, I gave up the idea of going to class to review, and prepared to go out with other people to see the situation, thinking that if the promotion continues, I can also join in the fun.
When the three of us came to the door, sure enough, there were many students shopping with mobile phones, and seeing such a lively situation, we also started by the way, no, just for the same start, and finally we went back with a box of drinks. Up!
On the morning of March 2nd, our _Qise Hut_ in Class 4 (5) opened at the _Love Bazaar_ held by Nanchang Street Primary School! Ten classmates were selected as _Qise Hut_ shop assistants, and I became one of them honorably and became a _promoter_.
Being a _promoter_ for the first time, I stood in front of the booth stupidly, not daring to shout loudly. Later, I don’t know who encouraged me. I took the courage, cleared my throat and shouted the _slogan_ that I suddenly thought of: _Don’t miss it when you pass by. You can’t think of the'Seven Color House', you can't buy it without you... _
The charity sale event came to an end amidst our shouts, and some products were not sold. _Cashier_ Wang Yingjie shouted: _The'Seven Color House' clearance sale!_ The time for me is here! My first goal was the two girls in class 4 (6). I leaned over and asked, _Hey, the goods in Qisei Hut only cost one yuan each. Do you want to go and see it?_ I saw them immediately after I finished talking. Rushed to our booth. I rushed to a second-year little brother again: _Little brother, did you know that the toys in the Seven Color House cost only one yuan each, so go and see!_ In this way, I attracted more than 20 small customers in total. , They packed our booth full.
Our class received a total of yuan from this charity sale. Teacher Yin said that the money is going to be donated to children in Xinjiang so that they can have books and read like us. When I think of this, my heart is full of joy!
Today, my grandma and I were shopping for daily necessities in the supermarket. Suddenly, I heard an exclamation. I immediately ran towards the direction of the sound, and found a sign that read: Vegetables 4 yuan per catty, plus 1 yuan per catty more.
So everyone came to buy it. I hurriedly told my grandma the news. Grandma ran to the promotion area in two steps without hesitation. She grabbed more than ten green beans and put them in the bag I prepared for grandma. While my grandma was carefully choosing vegetables, I thought that other products might be on sale, so I went to other places to wander around. My eyes were bright: I bought real fruit grains and sent them to the engineering team Liuhe. I was also moved, and I immediately carried a box. Put the real fruit grains into the shopping cart...
After half an hour, every promotional shopping area is crowded with people. The people in the checkout area are more like a dragon without a tail. We paid only 72 yuan for a cart full of food at the checkout. I’m really happy to participate in the promotion this time. I have spent a lot of money. It seems that in the future, I will choose to buy things with promotional activities, which can save a lot of money.
产品活动申请的范文 第2篇
尊敬的校领导:
春回大地,草长莺飞,正是春游、踏青的好时节。为了开拓学生眼界,陶冶学生情操,了解中华文明,增进同学友谊,丰富学生的课余生活,寓教于乐,寓教于游,经初中部集体研究,决定于20xx年4月1日组织初一、初二、初三学生去春游。
具体安排如下:
一、时间:20xx年4月1日
二、地点:吉首市太平乡
三、组织领导和带队安排
组长:
副组长:
成员:初中部全体教师
四、安全工作:
1、外出活动前学校安排对参加外出活动的全校师生员工进行一次外出活动必须注意安全、法制、纪律、文明、卫生等的教育。
2、各班主任对参加外出活动的学生进行分组,确定学生组长,对学生进行一次外出活动必须注意安全、法制、纪律文明、卫生等的教育。
3、安排好教师在外出活动中的带队任务,并落实到各班和学生小组,明确职责,责任到人。
4、学校备好一些常规药品,做好本次活动中必要的医疗防护等相关准备工作。
我们会把这次活动搞得有声有色,让同学们劳逸结合,以更好的状态迎接以后的学习和生活。我们保证注意安全。
请领导批准!同学们热切期待着!
敬礼!
申请人:
年月日
产品活动申请的范文 第3篇
(1)活动期间内商场各楼层妇女商品专柜特价销售,务求折扣做到最低。商品范围包括:珠宝化妆、服饰饰品、皮鞋皮具等。
(2)开展“只有他才最爱你”活动。“三·八”节当天,只有男士到商场业务部门指定的数家相关专柜购物才能享受特别优惠或购物到一定金额赠送特别礼品。
(3)活动期间,在共享大厅组织不少于10辆花车做促销。促销商品建议为服装、鞋帽、饰品等女士购买热情高、售价又相对较低的物品。
(4)举行“时代女性风采飞扬”内衣展示秀。三八节当天上午和下午各进行一场内衣展示秀。模特所穿内衣由二楼女装部提供。
产品活动申请的范文 第4篇
一、活动背景
为了丰富同学们课余生活,进一步推动体育活动开展,带动体育活动风气,增强社团凝聚力,也给同学们展现自我的舞台,我信息与计算科学1201团支部计划于5月18日于西安科技大学临潼校区田径场召开本次团日活动。本次活动将以拓展训练为主题,旨在增强各个团队的凝聚力,展示出新时代大学生的蓬勃朝气和竞技热情。在学习之余锻炼身体和意志,注意各种才能的挖掘,培养,展示,同时增加同学之间的交流,促进友谊升华,为美好的大学生活留下灿烂的一笔财富。
二、活动目的及意义
丰富同学们的课外娱乐生活,提高我们的'综合素质,培养积极向上的进取精神,致力于打造成致力于打造一个互相交流,互相学习的平台。我们将本着“友谊第一,比赛第二”的原则,以促进班级同学间的交流和沟通为根本出发点,让本次活动顺利进行。
三、活动整体方案:
活动时间:20xx年XX月XX日
活动地点:西安科技大学田径场
活动参与对象:信息与科学专业1201团支部全体学生。
活动主题:团结一致向前冲 营造良好新班风
人员分组:分为三组。
第一小组人员:
第二小组人员:
第三小组人员:
裁判:本班班委(裁判也可以根据具体情况参加比赛)
活动具体内容:
(1)气球飞舞
游戏规则:
1、每队派一人参赛。
2、每人手抱一个气球,在起跑线上一字排开。
3、比赛开始,参赛者将气球抛于空中,在规定的区域内进行15米赛跑。气球可用手拍、脚踢,使其处于悬空状态,不准用手抓住。
4、先到达终点者获胜,用手抓气球或气球落地者淘汰。
产品活动申请的范文 第5篇
活动目的:活跃课余生活,普及硬件知识,增加同学们对所学专业的兴趣,提高社团知名度,扩大社团的影响力。
活动方式:由商家提供展示产品,在展台前供学生试用并解答相关疑问。
活动说明:展示会共计1天时间,早8:10开始相关物品的安置和摆放,9:00活动正式开始。活动每隔一定时间段抽取若干名幸运观众,获得由商家赞助的小礼品。活动过程中向过往同学散发宣传材料,要求前来试用产品的同学填写有奖调查问卷,每十分钟上交一次问卷并录入现场电脑,到一定时间段进行抽选。
尊敬的学校领导:
为了向学院同学介绍计算机硬件知识,同时为了更好的宣传大学生创业街。51校园购qq小店(大学生创业
街9号铺)经过半个多月的策划,定于3月16日与17日在学院内举办电脑耗材展示会。为了从理论和实践两方
面让同学们了解硬件知识和认识大学生创业街,须申请使用食堂一楼前面的场地(主要用于硬件产品的展示)
。为了保证活动效果还需借用1个展板及5张桌子,希望领导批准。
敬礼!
产品活动申请的范文 第6篇
1、自9月1日起凡在商场购物顾客可凭小票到服务台领取给老师的贺卡一张,作为顾客本人送给老师的节日贺卡;
2、购物满二十元顾客可凭小票到服务台领取专为老师准备的特殊礼品一份(雨伞、遮阳帽或者价值更高的礼品,上面印有“老师,您辛苦了”等字样)
3、教师本人来商场购物除可领取风筝地一大道专为老师特制贺卡之外,还可凭教师证领取礼品一份(雨伞、遮阳帽或者价值更高的礼品);
4、餐饮区推出“祝福老师”特别餐,专为老师或招待老师的学生搭赠一些菜品或进行特别优惠活动。
活动背景:
面对年后第一个长假得来临,第一个销售高峰也随之到来,在这个春夏交接得时段,是一个消费较为活跃得时期,尤其是服装和食品类。
活动思路:
五月正是天气转暧并趋于稳定得季节,也是进行旅游等户外活动得好时期,特举办“锣开五月、玩美假期”活动,“锣开”是大力度得促销活动,为消费者省钱得时间到了,“玩美假期”则是假日期间我们将举行很多有意思得活动,此活动得目得就是抓住这段时间得消费者得消费特点。随后还有“母亲节”
“助残日”“牛奶节”等爱心大行动贯穿整个五月。
活动目得:
提高门店销售额,同时增加企业亲和力,树立优良企业形象,培养忠实顾客。
活动主题:
“锣开五月、玩美假期”
主体宣传:
1、我开锣、您省钱。
2、玩转假(价)期
活动时间:
4月25日——5月15日
篇章:
一、开锣省钱、玩美假期
二、诗歌花语、完美母亲节
三、爱心行动、完美助残日
四、健康生活、玩美假期
背景:五一黄金周
内涵:__商场在五一是消费者省钱得假期,消费者得五一应该在华达玩美。
外延:降价促销、限时抢购、捆绑销售、联合促销、换购。
内容:
1、开锣套餐、惊喜无限
2、开锣时刻、争分夺秒
3、完美价期、任您挑选
a促销板块
开锣套餐、惊喜无限(活动时间:5月1日至5月7日)
“五一”期间是旅游高峰期,在市民准备前往旅游目得地之前得采购,部份市民得市内户外活动、短途旅游也将是我们这次促销活动得一个契机。
活动内容:实质是捆绑,销售分“旅游套餐”和“假日套餐”
“旅游套餐”是针对短途旅游消费群和外来长途游团体,将单个商品得折扣累加、集中凸显价格优势。
“假日套餐”针对平日忙于工作难得休息得人群,尤其是单身消费群体,主要将生活必需品适当组合、建议在此炒作健康概念,推出“黄金周健康谱”。
5月1日“劳动光荣餐”为滋补系列
5月2日“开锣首席餐”特色系列
5月3日“玩美心情餐”绿色系列
5月4日“时尚青年餐”营养系列
5月5日“青春飞扬餐”美容系列
5月6日“开心、玩转餐” 休闲系列
5月7日“归心似箭餐” 调节合胃系列
每日食谱不同(主要包括:菜系、水果饮料、休闲食品等、捆绑销售)。
b、开锣时刻、争分夺秒 (活动时间:__年5月1日至__年5月7日止)
活动内容:实质是限时抢购,在每天得早上8:00—9:00分、下午:14:00—15:00、晚上20:30—21:30分建议每天每时段抢购商品都具有实用性、独特性,能够让消费者产生购买欲望。
早上8:00—9:00以家庭主妇商品为主
下午14:00—15:00普通商品
晚上20:30—21:30只要在活动期间一次性购物满68元,即可至服务台加一元领取一张抢购票入场抢购,抢购票当天使用有效,过期作废,(数量有限,抢完为止)
(注:本次活动单张小票最多限领二张抢购票,入场抢购时必须将抢购票交于工作人员,才能入场抢购,抢购票必须加盖华达财务章方才有效)。
内部注意:内部员工及员工家属不得参于本次活动,违者必纠,所有抢购商品均为纸条放在盒子里(盒子为密封)堆放在抢购堆头上,顾客抢购到纸盒至服务台加一元换商品,每天限抢300份商品。
3、玩转价期(活动时间:__年5月6日晚20:00开始)
为了提升晚间购物人气、特在5月6日晚,也就是长假结束之前,预热后期促销,在外场专设一场商品拍卖会,1元起拍。
mentioned the three words _promoter_, I am more familiar than anyone else, because my mother is a mobile phone promoter, after several years of hard work to become the current business manager.
Every October is the peak season for sales, and this year is no exception. On October 1st, I followed my mother and watched her busy figure and introduced customers to the functions of mobile phones. I also learned something about The content of the phone.
Back in my store, I also tried to be a small promoter. First of all, I want to introduce the appearance of the mobile phone. Each model has its own color. The gradient color is popular this year, that is, it looks from the top to the bottom. There will be a gradual change in color. This will appear to be of a very high grade. Let’s talk about the selling points of mobile phones. Now there are many selling points of smart phones! For example, the camera function, from the previous 300,000 pixels, to the current 25 million pixels before and after, the photos taken are very clear and beautiful regardless of day or night. There are also the latest technology's screen fingerprint function, large memory, etc., making the phone run more smoothly.
The market price of this mobile phone is only 3199 yuan, which is not only high in value but also more powerful and equipped, and the model is OPPOR17. After listening to my introduction, I am heartened, and my heart is not as good as action. Come and buy it as soon as possible, and you can also give away a beautiful gift!
Here is some good news for people who like to hang out in Starbucks. The Starbucks “Cafe & Dining” store near MRT Neihu Station in Taipei officially opened last Monday. It is the first ever Starbucks store in the nation to put main courses on its menu.
Starbucks has begun to serve homemade breakfasts, lunches, and dinners with some experimental culinary concepts to fill up the hungry stomachs of store manager Sasha Yang told the Taipei Times last Saturday that the new menu is designed to preserve the natural, original flavors of the ingredients. Since opening, the store has attracted a steady stream of customers, most of whom have given positive feedback to the new meals.
Unfortunately, everything on the menu at the moment contains meat, so some customers have suggested that the store should follow the recent popularity in healthy vegetarian food and provide a vegetarian-friendly menu.
The store will continue to gather customers’ opinions and create recipes that cater to a Taiwanese palate, said the introduction of “Cafe & Dining” stores in Hong Kong and Singapore, Taiwan has become the third Asian nation with one.
The store serves a menu of five new dishes during lunch hours (from 11am to 2pm) and dinner hours (from 5pm to 8pm). These include “chicken salad with pesto sauce,” “Tuscan tomato and vegetable soup,” and “French potato and bacon quiche,” with two entrees of “penne rigate with Sicilian meat sauce” and “bacon lasagna with basil pesto sauce.” In addition, the store offers freshly baked “rye and mixed grain bread” during breakfast hours before 11am and a dessert, “creme brulee,” all day long.
Everything can be ordered a la carte or as an entree, and the prices range from NT$50 to NT$ part of the store’s sales promotion, people can get a free tall-size coffee with a set meal during the lunch and dinner hours prior to the 15th of this month, so that gives you four more days. There will be other promotions starting from next week. Although the new menu only serves a few selections and is based on Italian cuisine, people have been generally satisfied.
As the store manager was speaking, the line of customers waiting to place their orders at the counter was stretching nearly to the door. The store’s popularity is a testament to the fact that customers are embracing Starbucks’ new food in a contemporary art style decor, the laid-back two-story “Cafe & Dining” store is separated into as many as 10 different unique seating areas with tables that can fit anywhere from one person to 12 people. Its wooden interior design creates a warm and cozy dining atmosphere. Now, eating steaming-hot main course meals at Starbucks is no longer a dream.
The weather is getting hotter, I pester my grandma and ask her to buy me a pair of shoes.
No, we went to Gaoyou by car on Sunday. In the pedestrian street, the screams of the shops are one after another. My grandma and I walked into the _Sunshine Shoe Store_, and I was dazzled by the beautiful shoes on the shelves in the store. There is also a shoe store next to it. I think the shoes of these two stores have their own characteristics, and it happens that both of them are engaged in promotional activities: _Sunshine Shoe Store_ is 10% off the audience, and the second one will get 10 free for more than 100 yuan. Yuan, I asked my grandma to buy shoes for me at the second house without saying a word. The price of this shoe is 330 yuan, and it is 30 yuan for me, and there is 300 yuan left. what! It's a bargain!
bought shoes, I happily rode home in the car. Back home, I couldn't wait to put on my new shoes and go to Chen Qing's house to show them. Chen Qing's eyes straightened when she saw the new shoes on my feet. _Qian Pan, how much do your shoes cost?_ _The original price was 330 yuan, and the promotional price was 300 yuan. To buy these shoes, I went to two stores, haha..._ I excitedly said to her.
Chen Qing frowned after hearing my introduction, and saw that she brought paper and pen to calculate. As she calculated, she said to herself: _If this shoe is 10% off for 330 yuan, it should be 330×90. %=297 yuan; and if you get 10 yuan for 100 yuan, it should be 330-10×3=300 yuan. Hey! It’s still a 10% discount and 3 yuan cheaper..._
_Haha, Qian Pan, you have been fooled! You see, fortunately, there are only three yuan this time, and it will not be possible next time._
_Hey! I blamed me for being too careless!_ I said ashamed; _In the future, I will have to think twice in the face of the various promotions offered by merchants._
As is known to all,department store goods promotion function to sales of merchandise play a key role,the role of the goods promotion include raise the awareness,strengthen the awareness of the role of the goods promotion is limited to this?Of course not,goods promotion function to include?Next,I will discuss with you the role of sales promotion,simple statements about the role of sales promotion.
first:shorten the process of products into the use marketing means,mainly is for consumers and dealer to provide the short incentive.
second:the consumption of the incentive for the first time to buy,to the use of the speaking,the consumer for new product has conflict with the psychological
Third,it is slso the most importong :raise the sales performance There is no doubt that the role of sales promotion one of the biggest characteristic is raise the sales can change some consumers on the natural use of the product and brand loyalty to habit,in the interests of that drive,dealers and consumers will buy in large quantities,therefore,can be a lot of improve merchandise sales.
一、活动目的:
1、抓住国庆销售旺季机会,促进终端销售;
2、迎合公司批量新品上市,推广公司新品;
二、活动时间:
1、终端促销时间:9月24日(周六)—10月9日(周日)
(含两个周末和7天国庆假期,共计16天)
三、参与对象:
四、活动内容:
1、感恩祖国、东金献礼
(1)终端凡是在9月24日—10月9日期间的提货,可获得相应提货数量的礼品配备支持,用于国庆促销活动赠送消费者来促进终端销售;
(2)礼品配备原则:原则上每一件产品,配备礼品一个,但礼品数量有限,先提先配,配完即止。
2、国庆促销、提货优惠
(1)终端凡是在9月24日—10月9日期间的提货,满2万可享受全场9。5折。
五、活动要求:
1、所有的礼品赠送必须按标准执行,严禁截留礼品,严禁把礼品挪作它用,严禁售卖礼品。
2、敬请各位经销商提前积极、及时备货,已备满足在国庆活动期间活动需求,以免影响活动效果。
After having dinner on Friday evening, I went for a walk with my mother and went to the bakery to buy a breakfast bag for the next morning. We both carried the multiplication formula table while walking, and my mother said that this multiplication is useful.
Unknowingly, we came to this bakery we often go to, and when I entered the store, I saw a big poster over there, which read: Christmas is coming, our new donuts are on sale. There are also various donut patterns painted next to it, chocolate, strawberry, matcha, lemon, wow, it looks so tempting, my saliva is about to fall off .
Of course, what my mother cares most is the price. I quickly took a closer look and saw the poster read: The original price was 28 yuan for 4 pieces, and the sale price is now 24 yuan. Hey, according to the _Four Seven Twenty Eight, Four Six Twenty Four_ in the multiplication formula table, the original price of each doughnut is 7 yuan, and now it is 6 yuan. If you buy one, you can save 1 yuan. If we buy 100 So, you can save 100 yuan. It looks like you have made a profit. I quickly told my mother what I thought. The more I buy, the more I earn.
My mother laughed immediately. She said: _Silly boy, you just think of how much you can earn, but have you ever thought that if you buy 100 donuts, at 6 yuan each, we first have to pay 600 Yuan, and how can I eat it if I buy so much? It's too wasteful._
Haha, my mother is right. It seems that the big winners of the promotions offered by the merchants are the merchants themselves. The more they sell, the more they earn. In the end, we bought a box of four for a taste, and the taste was really good.
Today, I accompanied my mother to shopping in the vegetable market. I walked around and saw lemons raising my thumbs and yelling: _Come on! I contain _flavonoids_ which can kill many pathogenic bacteria, beautify and nourish the skin. Come buy it!_ I looked at the golden lemons and nodded repeatedly, and I said to my mother: _Mom, buy some lemons! I want to make tea._
As soon as my voice fell, I heard a loud yelling over there: _Come and see! Dangshan's big ya pear, clear away heat, resolve phlegm and cure cough!_ After hearing this, my mother nodded and praised: _Let's buy some pears!_ Nodded.
Within two steps, I met garlic again. Garlic said, _I sterilize and reduce inflammation. I won't catch a cold if I eat more!_ We bought some more garlic.
At this time, I saw potatoes beckoning to me and said: _Did you know? In France I am called the _underground apple_, low-calorie, high-protein, multi-vitamins and trace elements, it is the most ideal nutritious food! You want Me!_ I nodded frequently, I really didn't know that potatoes have so much nutritional value!
Corn held up his chest and said with a thumbs up: _I am the king of whole grains, rich in zinc, which can promote human brain development, enhance human metabolism, eat regularly, and be strong and smart!_ I looked at corn. What a good baby!
I understand that as long as we are not picky eaters, every vegetable and fruit has its nutritional value. As long as we are not picky eaters, we will definitely thrive!
_Hey! Where did our tofu go?_ _It's well placed here. Did the tofu fly with the basket's wings?_ _This is the tofu we bought after 20 minutes in line! That's it! You are all to blame!_
Beiguo Supermarket is engaged in tofu promotion. My mother and I came to the supermarket to line up early in the morning. The supermarket was crowded with people. We had been squeezed for a long time, and finally bought a large piece of fresh and cheap tofu. We carried the basket with joy to pay the oral fee, my God! There are so many people! In order to save a few cents, some people waited here for nearly an hour. Looking at the ground again, the baskets are lined up like a long dragon. How long will it take? So we put the basket in the _dragon tail_ and went to the supermarket to turn it around. Unexpectedly, the basket was gone when we came back.
_I blame you, I have to go and see what else is cheap, or I won't be so unlucky._ _It's not the same for you. You have to buy that dress and try it on again and again, a waste of time!_ My mother and I complained to each other. _Forget it, it's no use complaining, I can't find it quickly!_ So my mother and I looked like Sherlock Holmes... Hey! It is not easy to be Sherlock Holmes. There are so many people in this supermarket, crowded and crowded, and it's hard to find a target even if you want to move a step. Suddenly, _I got it wrong, I got it wrong, it's too old to use, the basket is wrong! Why is there a piece of tofu in it!_ We followed the voice, and I jumped up happily. _We Found his tofu!_
Hey! It's all caused by promotions! It takes so much time and energy to make it cheaper for one or two cents, you say it's not worth it!
一、活动目的。
中秋佳节历来是餐厅酒店做促销的大好时节,也是刺激消费者,拉动消费的机会,此次活动一是为了获得更好的利润,另一方面也是为了加强餐厅外在形象,加深餐厅在消费者心目中的印象。
二、活动主题
“中秋同欢喜,好礼送不停”
三、活动对象
针对高中低不同的人群进行不同的中秋促销活动,有效的照应不同的人群。
四、活动时间
_月_日——_月_日
五、活动形式
打折;赠送;抽奖。
六、活动具体内容
1、促销期间凡在本店用餐,百元以上均可享受九折优惠。并随桌赠送中秋特别加菜。
2、促销期间凡在本店指定系列套餐,即可获得相应中秋礼盒。
3、活动期间,凡在本店用餐,均可以参加中秋灯迷有奖竞猜活动。同时可以免费得到快照一张。
七、活动广告宣传
1、人流量集中的地方,火车站,公交车站等,做户外广告。
2、报纸、当地电视台也要进行宣传。
3、并进行传单发放。
八、其它相关策略
As is known to all,department store goods promotion function to sales of merchandise play a key role,the role of the goods promotion include raise the awareness,strengthen the awareness of the role of the goods promotion is limited to this?Of course not,goods promotion function to include?Next,I will discuss with you the role of sales promotion,simple statements about the role of sales promotion.
First:shorten the process of products into the use marketing means,mainly is for consumers and dealer to provide the short incentive.
Second:the consumption of the incentive for the first time to buy,to the use of the speaking,the consumer for new product has conflict with the psychological
Third,it is slso the most importong :raise the sales performance There is no doubt that the role of sales promotion one of the biggest characteristic is raise the sales can change some consumers on the natural use of the product and brand loyalty to habit,in the interests of that drive,dealers and consumers will buy in large quantities,therefore,can be a lot of improve merchandise sales.
一、活动目的
对市场现状及活动目的进行阐述。市场现状如何开展这次活动的目的是什么是处理库存是提升销量是打击竞争对手是新品上市还是提升品牌认知度及美誉度仅有目的明确,才能使活动有的放矢。
二、活动对象
活动针对的是目标市场的每一个人还是某一特定群体活动控制在范围多大内哪些人是促销的主要目标哪些人是促销的次要目标这些选择的正确与否会直接影响到促销的最终效果。
三、活动主题
在这一部分,主要是解决两个问题:
1、确定活动主题2、包装活动主题
降价价格折扣赠品抽奖礼券服务促销演示促销消费信用还是其它促销工具选择什么样的促销工具和什么样的促销主题,要研究到活动的目标、竞争条件和环境及促销的费用预算和分配。
在确定了主题之后要尽可能艺术化地“扯虎皮做大旗”,淡化促销的商业目的,使活动更接近于消费者,更能打动消费者。
这一部分是促销活动方案的核心部分,应当力求创新,使活动具有震憾力和排他性。
四、活动方式
这一部分主要阐述活动开展的具体方式。有两个问题要重点研究:
1、确定伙伴:拉上政府做后盾,还是挂上媒体的“羊头”来卖自已的“狗肉”是厂家单独行动,还是和经销商联手或是与其它厂家联合促销和政府或媒体合作,有助于借势和造势;和经销商或其它厂家联合可整合资源,降低费用及风险。
2、确定刺激程度:要使促销取得成功,必须要使活动具有刺激力,能刺激目标对象参与。刺激程度越高,促进销售的反应越大。但这种刺激也存在边际效应。所以必须根据促销实践进行分析和总结,并结合客观市场环境确定适当的刺激程度和相应的费用投入。
五、活动时间和地点
促销活动的时间和地点选择得当会事半功倍,选择不当则会费力不讨好。在时间上尽量让消费者有空闲参与,在地点上也要让消费者方便,并且要事前与城管、工商等部门沟通好。不仅仅发动促销战役的时机和地点很重要,持续多长时间效果会最好也要深入分析。持续时间过短会导致在这一时间内无法实现重复购买,很多应获得的利益不能实现;持续时间过长,又会引起费用过高并且市场形不成热度,并降低顾客心目中的身价。
六、广告配合方式
一个成功的促销活动,需要全方位的广告配合。选择什么样的广告创意及表现手法选择什么样的媒介炒作这些都意味着不一样的受众抵达率和费用投入。
七、前期准备
前期准备分三块:
1、人员安排2、物资准备3、试验方案
在人员安排方面要“人人有事做,事事有人管”,无空白点,也无交叉点。谁负责与政府、媒体的沟通谁负责文案写作谁负责现场管理谁负责礼品发放谁负责顾客投诉要各个环节都研究清楚,否则就会临阵出麻烦,顾此失彼。
在物资准备方面,要事无巨细,大到车辆,小到螺丝钉,都要罗列出来,然后按单清点,确保万无一失,否则必然导致现场的忙乱。尤为重要的是,由于活动方案是在经验的基础上确定,所以有必要进行必要的试验来确定促销工具的选择是否正确,刺激程度是否适宜,现有的途径是否梦想。试验方式能够是询问消费者,填调查表或在特定的区域试行方案等。
八、中期操作
中期操作主要是活动纪律和现场控制。纪律是战斗力的保证,是方案得到完美执行的先决条件,在方案中对应对参与活动人员各方面纪律作出细致的规定。现场控制主要是把各个环节安排清楚,要做到忙而不乱,有条有理。同时,在实施方案过程中,应及时对促销范围、强度、额度和重点进行调整,坚持对促销方案的控制。
一、活动目的:
1、抓住国庆销售旺季机会,促进终端销售;
2、迎合公司批量新品上市,推广公司新品;
二、活动时间:
1、终端促销时间:9月24日(周六)—10月9日(周日)
家具销售十一促销方案家具销售十一促销方案
(含两个周末和7天国庆假期,共计16天)
四、活动内容:
1、感恩祖国、东金献礼
(1)终端凡是在9月24日—10月9日期间的提货,可获得相应提货数量的礼品配备支持,用于国庆促销活动赠送消费者来促进终端销售;
(2)礼品配备原则:原则上每一件产品,配备礼品一个,但礼品数量有限,先提先配,配完即止。
2、国庆促销、提货优惠
(1)终端凡是在9月24日—10月9日期间的提货,满2万可享受全场9。5折。
家具销售十一促销方案策划书策划方案
五、活动要求:
1、所有的礼品赠送必须按标准执行,严禁截留礼品,严禁把礼品挪作它用,严禁售卖礼品。
2、敬请各位经销商提前积极、及时备货,已备满足在国庆活动期间活动需求,以免影响活动效果。
After having dinner on Friday evening, I went for a walk with my mother and went to the bakery to buy a breakfast bag for the next morning. We both carried the multiplication formula table while walking, and my mother said that this multiplication is useful.
Unknowingly, we came to this bakery we often go to, and when I entered the store, I saw a big poster over there, which read: Christmas is coming, our new donuts are on sale. There are also various donut patterns painted next to it, chocolate, strawberry, matcha, lemon, wow, it looks so tempting, my saliva is about to fall off 。
Of course, what my mother cares most is the price. I quickly took a closer look and saw the poster read: The original price was 28 yuan for 4 pieces, and the sale price is now 24 yuan. Hey, according to the _Four Seven Twenty Eight, Four Six Twenty Four_ in the multiplication formula table, the original price of each doughnut is 7 yuan, and now it is 6 yuan. If you buy one, you can save 1 yuan. If we buy 100 So, you can save 100 yuan. It looks like you have made a profit. I quickly told my mother what I thought. The more I buy, the more I earn.
My mother laughed immediately. She said: _Silly boy, you just think of how much you can earn, but have you ever thought that if you buy 100 donuts, at 6 yuan each, we first have to pay 600 Yuan, and how can I eat it if I buy so much? It's too wasteful._
Haha, my mother is right. It seems that the big winners of the promotions offered by the merchants are the merchants themselves. The more they sell, the more they earn. In the end, we bought a box of four for a taste, and the taste was really good.
随着新年钟声的渐渐远去,xx年春天已悄然来到,一年一度的三八妇女节也日益临近。
经过企划部工作人员的讨论,建议在三八节前后组织多种商品和多个项目的促销活动,向全国妇女同胞们致以节日的问候,并借此活动提高商场知名度和销售额。具体方案如下:
产品活动申请的范文 第7篇
9月1日开始整体宣传造势,具体宣传方式:
(1)制作活动宣传片在公交车车视TV上9月1日至12日进行宣传。
(2)通过DM单(凭DM单可为老师领一张贺卡)进行户外宣传。
(3)《xx晚报》自9月7日至12日进行半版宣传
(4)xxx电台自9月1日至12日广播宣传
(5)商场广播及广场音响9月1日至12日播放活动宣传
(6)广场户外围挡、条幅以及商场内展架、水牌等宣传9月1日